Identipak’s new acquisitions, as well as a partnership with IBC Shell, add up to increased sampling solutions for customers. Two new vertical machines and a new acquisition for tubes, in order to “meet the demand for beauty boxes,” according to Margery Woodin, VP Marketing and Sales, Identipak, have resulted in an increased selection of “small solutions.”

Two other packaging formats are in high demand, says Woodin: beauty oils in glass with stoppers, and stick packs.